Know exactly how much you're spending to acquire customers and if it's sustainable.
CAC is the most important growth metric you're probably not tracking. We calculate your true customer acquisition cost across all channels, identify which channels are profitable, and optimise spend to improve margins.
Customer acquisition cost (CAC) is the total amount a business spends on marketing and sales to win a new customer, calculated by dividing that spend over a period by the number of customers gained, a measure of how efficiently and sustainably the business is growing. It’s one function of Revenue Intelligence within your Growth Hub , part of a connected back office.
Common problems we solve
No idea how much it costs to acquire customers
Assuming profitable growth when it's actually unprofitable
Doubling down on unprofitable channels
Missing opportunities to cut inefficient spending
Growth that looks good but destroys margins
Here's what you receive
CAC Calculation Framework
How to track and calculate CAC across all channels
Spend Audit
Complete inventory of all marketing and sales costs
Current CAC Analysis
True CAC by channel with profitability assessment
Monthly Tracking System
Dashboard to monitor CAC trends month over month
Optimisation Recommendations
Where to increase spend and where to cut based on profitability
How it works
Most Australian SMEs have no idea if their growth is profitable. They spend on marketing and sales but never calculate if it's worth it. CAC reveals the truth. Some channels are profitable; others are money sinks.
Know true cost to acquire a customer
Identify which channels are profitable
Optimise marketing spend for highest ROI
Set sustainable growth targets
Make investment decisions with confidence
Identify channels to double down or kill
How customer acquisition cost works
Track all marketing spend (ads, content, tools, salaries)
Count total new customers acquired in period
Divide spend by customers = CAC
Break down CAC by channel (organic, ads, referral, etc.)
Compare to customer lifetime value
Optimise spend based on channel profitability
Who this service is ideal for
Fast-growing companies needing to understand unit economics
Businesses with multiple acquisition channels
Anyone spending $10,000+ monthly on marketing/sales
Companies wanting to scale profitably
Related services to explore
Customer Lifetime Value
Customer lifetime value is how much revenue a customer generates over their entire relationship with you. We calculate CLV for your business, then use it to guide acquisition spending. Knowing CLV lets you confidently invest in growth.
Pipeline Analytics
Pipeline analytics reveals patterns in deal progression, conversion rates, and bottlenecks. We build models to forecast revenue accurately, identify stages where deals get stuck, and recommend improvements to accelerate closes.
Analytics & Reporting
Without analytics, marketing is guesswork. We implement comprehensive tracking across your website, email, ads, and CRM so you see exactly which campaigns and content drive customers. Monthly dashboards show what's working, what's not, and where to focus next.
Frequently asked questions
The short answers are here. For anything else, ask below or get in touch.
All marketing and sales costs: ad spend, salaries, software, tools, agency fees. Full load cost so you see true picture.
Ready to get started with customer acquisition cost?
We can help you implement customer acquisition cost and start seeing results. Talk to an advisor about your specific needs and how this service would fit your business.