CAC is the most important growth metric you're probably not tracking. We calculate your true customer acquisition cost across all channels, identify which channels are profitable, and optimise spend to improve margins.
The Challenge
No idea how much it costs to acquire customers
Assuming profitable growth when it's actually unprofitable
Doubling down on unprofitable channels
Missing opportunities to cut inefficient spending
Growth that looks good but destroys margins
What's Included
How to track and calculate CAC across all channels
Complete inventory of all marketing and sales costs
True CAC by channel with profitability assessment
Dashboard to monitor CAC trends month over month
Where to increase spend and where to cut based on profitability
Why It Matters
Most Australian SMEs have no idea if their growth is profitable. They spend on marketing and sales but never calculate if it's worth it. CAC reveals the truth. Some channels are profitable; others are money sinks.
Know true cost to acquire a customer
Identify which channels are profitable
Optimise marketing spend for highest ROI
Set sustainable growth targets
Make investment decisions with confidence
Identify channels to double down or kill
The Process
Track all marketing spend (ads, content, tools, salaries)
Count total new customers acquired in period
Divide spend by customers = CAC
Break down CAC by channel (organic, ads, referral, etc.)
Compare to customer lifetime value
Optimise spend based on channel profitability
Best For
Fast-growing companies needing to understand unit economics
Businesses with multiple acquisition channels
Anyone spending $10,000+ monthly on marketing/sales
Companies wanting to scale profitably
Complementary Services
Customer lifetime value is how much revenue a customer generates over their entire relationship with you. We calculate CLV for your business, then use it to guide acquisition spending. Knowing CLV lets you confidently invest in growth.
Pipeline analytics reveals patterns in deal progression, conversion rates, and bottlenecks. We build models to forecast revenue accurately, identify stages where deals get stuck, and recommend improvements to accelerate closes.
Without analytics, marketing is guesswork. We implement comprehensive tracking across your website, email, ads, and CRM so you see exactly which campaigns and content drive customers. Monthly dashboards show what's working, what's not, and where to focus next.
FAQ
All marketing and sales costs: ad spend, salaries, software, tools, agency fees. Full load cost so you see true picture.
Depends on business model. SaaS: CAC under 12 months of ACV (annual contract value). E-commerce: CAC under 20-30% of customer lifetime value.
Yes. It's part of customer acquisition. If sales is slow to scale, CAC is high. If it's efficient, CAC is low.
Monthly minimum, by channel. Quarterly analysis for trends. Helps you spot when channels become unprofitable.
Can't find the answer you're looking for? Get in touch
We can help you implement customer acquisition cost and start seeing results. Book a consultation to discuss your specific needs and explore how this service can transform your business.