The numbers behind your growth. Visible at last.
Customer analytics, revenue attribution, retention analysis, and growth metrics that drive decisions.
The short answer
Revenue intelligence is the practice of connecting sales, customer, marketing and financial data to turn it into forward-looking decisions — measuring customer acquisition cost, lifetime value, churn, revenue concentration and margin by segment, and surfacing them on live dashboards. Valont delivers it for Australian SMEs as one function of a connected back office, cleaning and joining the data across the business so owners can see why revenue moves and what to do next as part of the growth function.
Decisions
Forward-Looking
Why revenue moves, and what to do next
CAC & LTV
The Metrics That Matter
Acquisition cost, lifetime value, churn and concentration
One picture
Connected Data
Sales, customer, marketing and finance data joined
The Reality
You know your total revenue. You're flying blind on everything else.
You know your total revenue. You probably know your top customers. But do you know your customer acquisition cost by channel? Your lifetime value by customer segment? Your churn rate? Your revenue concentration risk? Which products or services have the highest margin? Which customers are showing signs of disengagement? Most SME owners can't answer these questions --- not because the data doesn't exist, but because nobody has ever connected it, analysed it, and presented it in a way that drives decisions.
Pain Points We Solve
- Unknown acquisition costs
- No customer lifetime value
- Hidden churn patterns
- Revenue concentration risk
- No profitability visibility
What We Deliver
What's Included
Customer Acquisition Cost
CAC is the most important growth metric you're probably not tracking. We calculate your true customer acquisition cost across all channels, identify which channels are profitable, and optimise spend to improve margins.
Learn more →Customer Lifetime Value
Customer lifetime value is how much revenue a customer generates over their entire relationship with you. We calculate CLV for your business, then use it to guide acquisition spending. Knowing CLV lets you confidently invest in growth.
Learn more →Churn Analysis
Churn is silent profit killer. We measure why customers leave, identify at-risk customers before they churn, and implement strategies to improve retention. Even a small reduction in churn can be worth more than a large increase in new-customer acquisition, because you keep revenue you've already won.
Learn more →Revenue Concentration
Revenue concentration—too much revenue from too few customers—is hidden risk. We measure your concentration risk, identify dependent customers, and build strategies to diversify revenue so business is resilient.
Learn more →Pipeline Analytics
Pipeline analytics reveals patterns in deal progression, conversion rates, and bottlenecks. We build models to forecast revenue accurately, identify stages where deals get stuck, and recommend improvements to accelerate closes.
Learn more →Growth Dashboards
A growth dashboard consolidates all your critical metrics—revenue, customer acquisition cost, lifetime value, churn, pipeline, conversion rates—into one place. Leadership sees exactly what's working, what's not, and where to focus.
Learn more →Our Process
How It Works
Connect your revenue data sources
We connect your revenue data sources: CRM, accounting software, and marketing platforms. With your permission, we pull the data we need for analysis.
Calculate baseline metrics
Baseline metrics are calculated to establish your current position. This becomes your starting point for measuring improvement.
Real-time intelligence dashboards
Real-time revenue intelligence dashboards highlight trends, risks, and opportunities. Your advisor translates the data into specific recommendations.
Data-driven decisions
You make decisions based on data: which customers to nurture, which channels to invest in, which risks to address.
Ideal Clients
Who This Is For
Businesses with established revenue ($500K+) that want to grow strategically rather than reactively. Particularly valuable for businesses with recurring revenue models, businesses with multiple service lines or customer segments, and businesses preparing for capital raising or sale (where revenue quality metrics matter significantly).
Connected Growth
Revenue intelligence is the compass for your growth
Revenue intelligence draws on every hub. Finance Hub provides the financial data: revenue by customer, margins by service line, debtor patterns. People Hub provides capacity data: can you actually serve more customers? Operations Hub provides cost data: what does it cost to deliver? Growth Hub provides the acquisition data: how did customers find you and what did it cost?
See what small improvements can do
FreeModel the compounding effect of incremental improvements across your revenue levers.
Power of One Cash Flow Calculator
See how a 1% improvement in price, volume, COGS, and overheads compounds across your business. The results are always surprising.
Try it nowSmall Business Benchmark
Compare your revenue, margins, and efficiency metrics against ABS industry benchmarks. Know where you are before you plan where to go.
Try it now