Deep dive into sales pipeline to forecast accurately and identify improvement opportunities.
Pipeline analytics reveals patterns in deal progression, conversion rates, and bottlenecks. We build models to forecast revenue accurately, identify stages where deals get stuck, and recommend improvements to accelerate closes.
The short answer
Pipeline analytics is the analysis of sales pipeline data — stage-to-stage conversion rates, how long deals spend at each stage, and where they get stuck — used to forecast revenue more accurately and pinpoint the bottlenecks slowing deals down. It’s one function of Revenue Intelligence within your Growth Hub — part of a connected back office.
The Challenge
Common problems we solve
Pipeline in CRM but nobody trusts the forecast
Deals slip every month, forecast is worthless
No visibility into stage-to-stage conversion rates
Don't know which stages are bottlenecks
Financial planning impossible due to forecast unreliability
What's Included
Here's what you receive
Pipeline Data Audit
Analysis of 3-12 months of pipeline history for patterns
Conversion Rate Analysis
Stage-to-stage conversion rates and deal velocity
Bottleneck Identification
Stages where deals get stuck or progress slows
Forecast Model
Algorithm to predict revenue based on pipeline composition
Improvement Recommendations
How to improve conversion and cycle time based on analysis
Why It Matters
How it works
Most SMEs have no idea if their pipeline predicts actual revenue. They hope. Pipeline analytics removes hope—you know what to expect based on actual conversion patterns. This confidence in forecasting changes how you manage business.
Accurate revenue forecasting
Identify bottleneck stages slowing deal progression
Optimise sales process based on data
Predict cash flow with confidence
Early warning on pipeline gaps
Make better decisions about hiring and resources
The Process
How pipeline analytics works
Audit 3-12 months of pipeline data
Calculate conversion rates by stage
Model cycle time (how long deals stay in each stage)
Identify bottleneck stages
Build forecast model
Monitor and refine month over month
Best For
Who this service is ideal for
Sales teams with 3+ months of pipeline data
Businesses wanting accurate revenue forecasts
Companies with complex sales cycles
Leadership teams needing confidence in projections
Complementary Services
Related services to explore
Reporting & Dashboards
CRM data is only valuable if you can see it. We build dashboards showing pipeline health, sales productivity, win rates, and forecasts. Leadership sees the metrics they need; sales team sees what drives them forward.
Pipeline Design
A sales pipeline in CRM is only valuable if it matches reality. We design a pipeline structure that reflects your actual sales process, sets clear stage criteria, and creates visibility into what's closing and when.
Customer Acquisition Cost
CAC is the most important growth metric you're probably not tracking. We calculate your true customer acquisition cost across all channels, identify which channels are profitable, and optimise spend to improve margins.
Ready to get started with pipeline analytics?
We can help you implement pipeline analytics and start seeing results. Book a consultation to discuss your specific needs and explore how this service can transform your business.