Enter a handful of numbers and see your profit margin, wage and rent ratios, and revenue per employee against indicative estimates for your industry, with practical insights on where to focus.
Takes ~2 minutes · Figures stay in your browser until you choose to share them
Profit Margin
Versus your sector
Wage & Rent Ratios
Cost discipline
Revenue / Employee
Operational efficiency
Key Insights
Where to focus
Benchmark figures are indicative industry estimates for general guidance only, not official ABS data. Individual results vary.
Most small business owners have a nagging question they can never quite answer: are my numbers normal? You know your revenue, your wage bill, your rent and your profit — but without something to compare them to, it's hard to tell whether a tight margin is just the nature of your industry or a sign that something's leaking. The Small Business Benchmark tool gives you that reference point. You enter a handful of figures about your own business, pick your sector, and it shows you at a glance how your key operating ratios stack up against indicative estimates for businesses like yours — so you can see where you're strong, where you're lagging, and where a closer look might be worthwhile.
The tool works entirely from figures you supply — your annual revenue, headcount, total wage costs, rent or occupancy costs, and net profit — plus your industry and how long you've been trading. From those inputs it calculates four operating ratios: your profit margin (net profit as a share of revenue), your wage-to-revenue ratio, your rent-to-revenue ratio, and your revenue per employee. Each one is placed side by side with an indicative estimate for your chosen sector and marked as ahead of, around, or below that estimate, rolling up into a simple overall rating. It's important to be clear on what those comparison figures are: they're hand-built, order-of-magnitude reference points for general guidance, not official ABS Business Characteristics Survey data — the tool says so throughout. It also flags a rough indicative back-office cost and surfaces plain-language insights (for example, wage costs sitting well above the sector estimate might point to rostering, overstaffing or award-classification issues worth investigating). Your figures stay in your browser until you choose to share them.
Australian small and medium business owners who want a fast, no-jargon sense of how their profitability and cost ratios compare to others in their sector, and where to focus attention.
The short answers are here. For anything else, ask below or get in touch.
No. The comparison figures are hand-built, order-of-magnitude reference points designed to give you context, and the tool labels them as indicative industry estimates for general guidance — explicitly not official ABS Business Characteristics Survey data. Treat the results as a directional gut-check that tells you roughly where you sit and what's worth a closer look, not as a certified statistic for your accountant or bank. For precise sector data you'd go to official ABS releases or industry-body reports; this tool is about giving you a quick sense of proportion.
These tools work together to give you a clearer picture of your business.
Use these results to make better decisions. If you'd like a second pair of eyes on them, an advisor can walk through what they mean for the business.
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