Automated sequences that turn website visitors into repeat customers.
Email is the highest-ROI channel for SME growth. We design and build automated email sequences that nurture leads, onboard customers, and re-engage dormant accounts. From welcome series to win-back campaigns, your email works 24/7 to deepen relationships and drive repeat revenue.
Email marketing is the practice of sending messages to a list of subscribers or customers, including automated sequences triggered by behaviour like signing up, buying or going quiet, to nurture relationships and drive repeat revenue through a channel the business owns rather than rents. It’s one function of Digital Marketing within your Growth Hub , part of a connected back office.
Common problems we solve
Email list growing but not generating revenue
High unsubscribe rates from irrelevant messaging
No automated follow-up so leads go cold
Sending the same email to everyone instead of segmenting
No tracking of which campaigns actually drive sales
Here's what you receive
Email Journey Map
Triggers, segmentation logic, and decision trees for all automated sequences
Email Templates & Copy
5-8 email sequences written and designed, ready to deploy
Platform Setup
Automation configured in your email platform with segmentation and tracking
Testing & Optimisation Plan
A/B testing schedule and hypotheses to improve open and click rates
Performance Dashboard
KPIs to track revenue generated from email, monthly reporting
How it works
Email automation is the difference between a list that generates revenue and a list that costs you in sending fees. We design sequences that respond to customer behaviour, clicks, purchases, inactivity, and deliver the right message at exactly the right moment. This isn't bulk email; it's intelligent relationship management.
Welcome sequences converting leads to customers automatically
Segmented campaigns to the right audience at the right time
Abandoned cart recovery capturing lost sales
Customer onboarding reducing churn and boosting adoption
Re-engagement campaigns bringing dormant customers back
Detailed performance tracking showing email ROI
How email marketing works
Map customer journey and identify key automation triggers
Design email sequences with personalisation and segmentation
Write copy optimised for open rates and conversions
Set up automation in your email platform (Klaviyo, ConvertKit, etc.)
A/B test subject lines, send times, and content
Monitor performance and optimise based on engagement data
Who this service is ideal for
SaaS and software businesses with recurring revenue models
E-commerce and product businesses with repeat purchase potential
Service businesses wanting to deepen client relationships
Anyone with 500+ email subscribers ready to monetise
Related services to explore
Inbound Strategy Design
Inbound strategy attracts customers who are already looking for solutions you provide. We design a complete system: content that ranks for high-intent keywords, lead capture mechanisms that convert visitors, and qualification processes that ensure sales gets only ready-to-buy prospects.
Conversion Optimisation
Small conversion rate improvements compound into massive lead volume increases. We audit your site, identify friction points, and systematically test changes that move visitors toward becoming customers. A 2% conversion rate improved to 4% doubles your leads without spending more on traffic.
Frequently asked questions
The short answers are here. For anything else, ask below or get in touch.
Depends on your audience and relationship stage. New leads: 3-5 sequences over 2 weeks. Existing customers: weekly or bi-weekly depending on your industry. We adjust based on engagement metrics.
Ready to get started with email marketing?
We can help you implement email marketing and start seeing results. Talk to an advisor about your specific needs and how this service would fit your business.