From interest to opportunity. Systematically.

Inbound campaigns pull prospects toward you (content, SEO, landing pages, email nurture). Outbound campaigns push toward prospects (LinkedIn outreach, cold email, sales calls). The best approach uses both: inbound to establish authority and attract naturally, outbound to accelerate conversations with high-fit prospects who aren't yet aware of you.

Lead qualification is about fit: budget, authority, need, and timeline (BANT framework). We develop qualification criteria based on your ideal customer profile, implement scoring in your CRM, and create processes that focus your sales team on leads most likely to close. Bad lead qualification wastes sales time.

Yes. Lead magnets (guides, checklists, assessments, webinars) are part of our offering. We develop the magnet concept, create the content, build the landing page, set up the email delivery, and track performance. A poorly conceived lead magnet attracts the wrong people. We design for quality, not just quantity.

Outbound campaigns can produce leads in days. Inbound campaigns typically take 3-6 months to build momentum. But the leads from inbound tend to be higher-quality and lower-cost once they're flowing. We focus on sustainable volume of qualified leads, not just short-term activity.

Lead volume depends on your market size, competition, and budget. We focus on quality over quantity. A hundred high-fit leads per month is better than a thousand unqualified leads. We'll set realistic targets based on your industry and historical data.

Cost per lead varies by industry, campaign type, and quality. Outbound typically costs $10-50 per lead. Inbound varies widely: $5-100 depending on your market. We optimise for cost per qualified lead, not just cost per lead. A cheaper lead that doesn't convert is worthless.

That's common and actually the first step of lead generation work. We interview your sales team, analyse your best customers, and define who you should be targeting. A clear ICP is the foundation of effective lead generation.

Absolutely. Lead generation is iterative. We launch campaigns, measure results, and adjust. Some channels will outperform others. Some lead magnets will convert better than others. We continuously optimise based on data, not opinions.