The right message, to the right person, at the right time, without the manual effort.
Automated nurture set up inside your CRM so leads don't go cold, behaviour-triggered email workflows, lead scoring, lifecycle stages and segmentation, working quietly in the background while you get on with the business.
Marketing automation and nurture is the work of setting up an Australian SME’s CRM and email system so leads don’t go cold, behaviour-triggered email workflows, lead scoring, lifecycle stages and segmentation working together, so the right message reaches the right person at the right time without anyone sending it by hand. At Valont it sits inside your growth hub, one part of a wider connected back office, and it runs off the real customer data your CRM already holds rather than a separate mailing list. It’s modular, take it on its own or alongside the rest of the hub, and it’s never prescriptive: the workflows are built around how your business actually sells.
The leads are coming in, and quietly going cold while you're busy.
Someone downloads a guide, fills in a form, or asks a question, and then nothing happens. Not because you don't care, but because following up with every contact by hand, at the right moment, with something genuinely relevant, is more than any busy team can keep up with. So the interest cools, and a lead that was warm a fortnight ago has forgotten you by the time anyone gets to it.
The usual fix, a generic newsletter to the whole list, doesn't really solve it, because the same message to everyone ignores where each person actually is. What's missing is a way for the right follow-up to reach the right person automatically, shaped by what they did, so nurture keeps happening even when no one has the hours to do it manually.
Why leads go cold:
- Follow-up depends on someone remembering, so it slips
- Every contact gets the same generic email, or none at all
- There's no view of which leads are actually warming up
- Interest fades in the gap before anyone gets to it
- Nurture stops the moment the team gets busy
- The email list lives apart from the CRM, so context is lost
The pieces that make nurture run on its own.
Nurture workflows
Email sequences triggered by what a contact actually does, a download, a form, a visit to a key page, so follow-up happens automatically and a lead is far…
Lead scoring
A simple, transparent way to recognise which leads are warming up, based on the actions they take.
Lifecycle stages
Clear stages a contact moves through, from first enquiry to engaged lead to customer, so everyone can see where someone sits and the nurture they receive…
Segmentation
Grouping contacts by what's relevant to them, their interests, their stage, the actions they've taken, so the right people receive the right message…
Email & CRM setup
The automation is built inside the system that holds your customer data, so workflows, scoring and segments all run off one source rather than a mailing…
Reporting
A plain view of what's happening, which workflows are running, how contacts are engaging, where nurture is and isn't landing, so the program can be…
From scattered follow-up to nurture that runs itself.
Map how leads flow
We start with how enquiries actually come in and what happens next, the sources, the sales process, and what a new lead should reasonably receive over the…
Set up the foundations
Lifecycle stages, segments and lead scoring are defined inside your CRM and email system, so contacts are organised by where they sit and what they care…
Build the workflows
We create the behaviour-triggered email sequences, what sends, to whom, and when, so the right message reaches the right person automatically.
Review and refine
Once it's live, we use the reporting to see what's working and adjust, timing, segments, the content itself, so the program improves over time rather than…
Nurture is only as good as the system underneath it.
Automation runs on the customer data your CRM holds, so the two are inseparable. Because marketing automation sits inside the connected back office, it builds on the same data layer the rest of your growth function uses, so leads flow from first touch through nurture to your sales process without falling between systems.
Frequently asked questions
The short answers are here. For anything else, ask below or get in touch.
It's setting up your CRM and email system to do the repetitive nurture work for you, so that when a lead takes an action, like downloading a guide or filling in a form, the right follow-up reaches them without anyone having to remember to send it. In practice it's a set of behaviour-triggered email workflows, lead scoring, lifecycle stages and segmentation working together, so the right message reaches the right person at the right time rather than every contact getting the same generic email.
Stop letting good leads go cold.
Talk to a Growth Advisor and we'll look at how leads come into your business and where nurture would make the difference, then set up the workflows, scoring and segmentation to match how you actually sell.