Predictable customer acquisition across Google, Meta, and LinkedIn.
Paid advertising accelerates growth when done right. We design, launch, and optimise campaigns across Google Ads, Facebook/Instagram, and LinkedIn to reach your ideal customers at the exact moment they're searching for solutions. Every dollar spent is tracked back to revenue.
Paid advertising is buying placement on platforms like Google, Meta and LinkedIn to put a business in front of in-market buyers, with budgets, targeting and creative managed so spend is tracked back to leads and revenue. It’s one function of Digital Marketing within your Growth Hub , part of a connected back office.
Common problems we solve
Ad spend climbing with no revenue to show for it
Targeting everyone instead of ideal customers
Ad creative that doesn't match customer pain points
Landing pages not optimised for conversion
No tracking of which campaigns drive actual sales
Here's what you receive
Campaign Strategy & Audience Research
Targeting segmentation, keyword research, and competitor analysis
Ad Creative & Copy
3-5 ad variations per platform, designed and written for testing
Campaign Setup & Launch
Campaigns configured in Google Ads, Meta Ads Manager, and/or LinkedIn
Conversion Tracking
Pixel and event setup to track leads, sales, and revenue from ads
Monthly Optimisation & Reporting
Performance analysis, creative testing, budget allocation, ROI reporting
How it works
Paid ads are not an expense, they're a customer acquisition investment. The difference between success and wasted money is precision: knowing exactly who to target, what message resonates, and which landing page converts. We handle all of this, treating every dollar like it's our own money.
Immediate traffic and leads while organic grows
Precise targeting reaching only your ideal customers
Multiple ad creative tested to find winners
Conversion tracking showing which campaigns drive sales
Budget optimised for cost per acquisition
Monthly reporting and continuous optimisation
How paid advertising works
Define target customer, keywords, audiences, and conversion goals
Design ad creative (copy, images, video) with A/B testing plan
Set up campaigns with conversion tracking
Launch with $1,000-3,000 monthly budget for initial testing
Monitor daily, pause underperformers, scale winners
Monthly optimisation based on performance data
Who this service is ideal for
E-commerce businesses with healthy margins
Service businesses with clear customer acquisition cost
SaaS and software companies testing new markets
Businesses ready to invest $2,000+ monthly for predictable growth
Related services to explore
Website Optimisation
Website optimisation improves user experience and conversion rates through UX audits and testing.
Conversion Optimisation
Small conversion rate improvements compound into massive lead volume increases. We audit your site, identify friction points, and systematically test changes that move visitors toward becoming customers. A 2% conversion rate improved to 4% doubles your leads without spending more on traffic.
Frequently asked questions
The short answers are here. For anything else, ask below or get in touch.
Start with $1,000-3,000 monthly to test and learn. Once you find profitable campaigns, scale based on available opportunities. Australian SMEs typically spend $2,000-10,000 monthly depending on industry and goals.
Ready to get started with paid advertising?
We can help you implement paid advertising and start seeing results. Talk to an advisor about your specific needs and how this service would fit your business.