Diagnose why you're not closing deals and what to fix to accelerate growth.
If sales aren't where they should be, something in your process is broken. We audit your entire sales function, activities, conversion rates, sales team capability, and pinpoint what's limiting growth. Then we build a roadmap to fix it.
A sales audit is a structured review of a business's whole sales function, its activities, conversion rates at each stage, and team capability, to diagnose what is limiting growth and produce a prioritised roadmap of what to fix. It’s one function of Sales Process within your Growth Hub , part of a connected back office.
Common problems we solve
Sales team blaming market while process is broken
High activity but low conversion (weak qualifying)
Unpredictable results across team (inconsistent process)
Long sales cycles with no clear reason
Good leads but weak sales conversations
Here's what you receive
Sales Process Documentation
Current state map of how deals flow from lead to close
Pipeline & Conversion Analysis
Historical analysis showing conversion rates, bottlenecks, and trends
Win/Loss Analysis
Why you win and lose compared to competition
Improvement Roadmap
Top 10 opportunities prioritised by impact and effort
Implementation Plan
Timeline, resource requirements, and expected ROI for each improvement
How it works
Most Australian SMEs blame external factors when sales are slow, market conditions, competition, economy. Sometimes it's external. Usually it's internal. A sales audit reveals what's really happening and what levers actually move the needle.
Identify bottlenecks limiting sales growth
Understand true conversion rates at each stage
Diagnose if it's a people, process, or product problem
Clear roadmap for improvement with ROI estimates
Competitive insights on where you're winning and losing
Confidence that improvements will drive results
How sales audit works
Interview sales leadership and team on current process
Analyse past 3-12 months of pipeline and deal data
Shadow sales calls to understand real process
Analyse win/loss rates and conversion funnels
Identify 5-10 improvement opportunities
Prioritise by impact and effort
Who this service is ideal for
Companies with stalled sales growth
Teams where sales results are inconsistent
Businesses ready to invest in sales improvement
Any leadership team wanting to understand true sales health
Related services to explore
Pipeline Methodology
A sales methodology gives your team a framework for consistent, predictable selling. We train your team on proven methodologies, qualifying prospects, identifying needs, advancing deals, so every salesperson sells the same way.
Sales Enablement
Great salespeople need great tools. We build comprehensive enablement programs: objection handling guides, competitive battlecards, deal stages playbooks, and skill-building coaching. Your team is equipped to handle any conversation and close more deals.
Lead Qualification Process
Not all leads are equal. A proper qualification process separates tire-kickers from ready-to-buy prospects, ensuring your sales team spends time on opportunities that convert. We build frameworks, scoring models, and workflows that improve sales efficiency and conversion rates.
Frequently asked questions
The short answers are here. For anything else, ask below or get in touch.
Low conversion rates (under 20%), long sales cycles, low activity levels, inconsistent results across team, high churn. Any of these point to problems.
Ready to get started with sales audit?
We can help you implement sales audit and start seeing results. Talk to an advisor about your specific needs and how this service would fit your business.