Get your business in front of customers using AI search engines like ChatGPT and Perplexity.
AI search engines (ChatGPT, Perplexity, Claude) are changing how people search. We optimise your content to appear in AI-generated summaries and cited sources, capturing customers who ask questions instead of searching keywords. It's the future of search visibility.
Generative engine optimisation is the practice of structuring and writing content so that AI search engines like ChatGPT, Perplexity and Claude quote and cite a business in their answers, helping it reach people who ask questions of an AI assistant instead of typing keywords into a traditional search engine. It’s one function of SEO & Content within your Growth Hub , part of a connected back office.
Common problems we solve
Content not structured for AI engines to cite
Blocking AI crawlers without realising opportunity cost
Treating AI like Google when the optimisation is different
No strategy for new AI search reality
Missing customers who search via AI instead of Google
Here's what you receive
AI Search Landscape Analysis
How your content currently appears in ChatGPT, Perplexity, and other AI engines
Content Optimisation for AI
Adjustments to existing content to be more AI-friendly and citation-worthy
New Content Creation
Original research, data, and insights that AI engines want to cite
Monitoring & Tracking
Track citations in AI results, visibility, and traffic from generative engines
Strategy Documentation
Playbook for creating content that wins in both Google and AI search
How it works
Generative engine optimisation is new territory. AI search engines are indexing the web and creating summaries that cite sources. Being the cited source in AI responses is the new SEO gold. We position your content to be the answer AI recommends.
Appear in AI search results and citations
Capture customers who prefer conversational search
Lower competition than traditional SEO
Position your brand as trusted source
New customer acquisition channel
Complement traditional SEO strategy
How generative engine optimisation works
Analyse how AI engines cite and recommend content
Identify content formats that appear in AI summaries
Optimise content for AI scraping and citation
Create FAQ and structured formats AI prefers
Build relationships with AI engine indexing
Monitor citations and visibility in AI results
Who this service is ideal for
Forward-thinking businesses wanting to lead in search
Content publishers and thought leaders
Companies in technical or expert niches
Anyone wanting diversified search visibility
Related services to explore
Content Creation
Strategy is useless without execution. We create high-quality content, blog posts, guides, case studies, that targets high-value keywords, builds authority, and drives leads. Every piece is written for both search engines and human readers.
Content Strategy
Content strategy is the backbone of sustainable digital growth. We develop a comprehensive 12-month content plan aligned to your customer journey, identify high-value topics your competitors aren't covering, and create an editorial calendar that ensures consistent publishing without overwhelming your team.
On-Page Optimisation
On-page SEO tells Google what your page is about and why it's relevant to specific search queries. We optimise titles, headings, content structure, and internal links so Google ranks you for high-value keywords. Small on-page improvements often move you from page 3 to page 1.
Frequently asked questions
The short answers are here. For anything else, ask below or get in touch.
Probably not entirely, but they're growing fast. Smart strategy now includes both traditional SEO and generative engine optimisation.
Ready to get started with generative engine optimisation?
We can help you implement generative engine optimisation and start seeing results. Talk to an advisor about your specific needs and how this service would fit your business.