Dominate local search results and Google Maps in your geographic market.
Local SEO is critical for Australian SMEs with physical locations or service areas. We optimise your Google Business Profile, local citations, and location-specific content so customers find you when searching 'near me' or your city name. Local searches carry high intent—people are often ready to act—so they tend to convert better than broad keywords.
The short answer
Local SEO is the work of helping a business show up in local search results and on Google Maps when people nearby search for what it offers — through its Google Business Profile, consistent directory listings, reviews and location-specific pages — so it reaches customers in its geographic market. It’s one function of SEO & Content within your Growth Hub — part of a connected back office.
The Challenge
Common problems we solve
Google Business Profile incomplete or filled with wrong info
Citations inconsistent across directories (different phone numbers, addresses)
No location pages for each service area
Not asking customers for reviews
No strategy for managing negative reviews
What's Included
Here's what you receive
Google Business Profile Optimisation
Complete profile setup, photos, attributes, Q&A management
Citation Audit & Building
Existing citations claimed, new citations created on 20-30 directories
Location Pages
Dedicated pages for each service area with local keywords and CTAs
Review Generation System
Process and templates for encouraging customer reviews
Local Ranking Tracking
Monthly monitoring of rankings in Google Maps and local search
Why It Matters
How it works
Local search is where most Australian SMEs should focus first. Rank nationally and you compete against everyone. Rank locally and you compete against your neighbours. Local customers are closer to buying, less price-sensitive on local searches, and tend to convert better than broad keywords.
Rank in Google Maps and local search results
Steady stream of local customers ready to buy
Customer reviews building trust and social proof
Local citations on directories building authority
Location pages ranking for geo-specific keywords
Higher conversion rates from nearby customers
The Process
How local seo works
Optimise Google Business Profile with accurate info and photos
Identify 20-30 key directories and citations to claim
Build location pages for each service area
Generate and manage customer reviews
Create location-specific content and local links
Monitor local rankings and review sentiment
Best For
Who this service is ideal for
Service businesses with physical locations (plumbers, accountants, salons)
Restaurants, retail, and hospitality
Franchises or businesses with multiple locations
Anyone targeting customers in specific geographic areas
Complementary Services
Related services to explore
Content Creation
Strategy is useless without execution. We create high-quality content—blog posts, guides, case studies—that targets high-value keywords, builds authority, and drives leads. Every piece is written for both search engines and human readers.
Content Strategy
Content strategy is the backbone of sustainable digital growth. We develop a comprehensive 12-month content plan aligned to your customer journey, identify high-value topics your competitors aren't covering, and create an editorial calendar that ensures consistent publishing without overwhelming your team.
On-Page Optimisation
On-page SEO tells Google what your page is about and why it's relevant to specific search queries. We optimise titles, headings, content structure, and internal links so Google ranks you for high-value keywords. Small on-page improvements often move you from page 3 to page 1.
Ready to get started with local seo?
We can help you implement local seo and start seeing results. Book a consultation to discuss your specific needs and explore how this service can transform your business.