What's your business worth?
Answer four quick questions and get an indicative valuation range, blending EBITDA and revenue multiples for Australian SMEs — plus general notes on CGT concessions and succession planning.
Takes ~2 minutes · Figures stay in your browser until you choose to share them
EBITDA & Revenue
Blended multiple range
Growth Adjusted
Trend changes the range
CGT & Succession
General considerations
Indicative Only
Not a formal valuation
This is an indicative estimate based on industry multiples — not a formal valuation. Actual value depends on customer concentration, lease terms, staff retention, brand strength and more.
About this tool
Business Valuation Estimator
Most Australian small-business owners carry a rough number in their head for what their business is worth — but it's usually a guess, anchored to what a mate sold for or what they hope to retire on. A real figure matters well before any sale: for succession planning, bringing in a partner, negotiating finance, or simply knowing whether the years of effort are building transferable value or just buying yourself a job. The Business Valuation Estimator gives owners a fast, indicative valuation range grounded in how buyers actually price SMEs, so the conversation can start from something better than a hunch. It is general information to orient your thinking, not a formal valuation or financial advice.
How it works
You answer four short questions — your industry, annual revenue, annual profit (EBITDA), employee count, and your recent growth trend — and the tool produces a low-to-high valuation range plus a mid-point. Under the hood it applies industry-specific revenue multiples and EBITDA multiples (the two lenses buyers most commonly use), blends them with more weight on earnings than on turnover, and then adjusts the range up or down according to whether your revenue is declining, flat, or growing. It also derives a revenue-per-employee efficiency signal and returns plain-English insights on what is helping or hurting your range, alongside general notes on CGT small business concessions and succession planning. The multiples are hand-built reference ranges, so the output is explicitly indicative — actual value also turns on customer concentration, lease terms, staff retention, brand strength, and how dependent the business is on you.
Who it’s for
Australian SME owners who want a quick, realistic sense of what their business might be worth — whether they're weighing a sale, planning succession, or just tracking whether they're building transferable value.
- Buyers typically value an SME on a blend of earnings (EBITDA) and revenue multiples, with earnings carrying most of the weight — and those multiples vary widely by industry, so a healthcare practice and a hospitality venue on the same turnover are worth very different amounts.
- Your growth trend materially shifts the range: a business growing steadily is priced above an identical one that's flat or declining, because buyers pay for momentum, not just the current year.
- Value that walks out the door with the founder is worth less — customer concentration, key-person reliance, and thin per-employee productivity all pull a valuation down, which is why reducing founder dependency is one of the clearest levers to lift what a business is worth.
Frequently asked questions
How accurate is this estimate?
It's a starting point, not a final number. The tool applies indicative industry multiples to your inputs and adjusts for growth, which reflects the broad logic buyers use — but a real valuation weighs factors the tool can't see: how concentrated your customers are, your lease and contract terms, staff retention, the strength of your systems, and how much the business depends on you personally. Treat the range as a way to frame the conversation, then engage a qualified business valuer before making decisions off the back of it.
Should I enter revenue or profit — and does it matter which one is stronger?
Enter both; the tool uses each. Revenue tells a buyer the scale of the business, but profit (EBITDA) is what most of the valuation actually rests on, because it's the earnings a new owner takes home. A business with healthy turnover but thin profit will generally sit lower in the range than one with the same revenue and stronger margins — which is why lifting profitability, not just chasing top-line growth, tends to move value the most.
What can I do to increase my valuation before selling?
The biggest levers are usually improving and stabilising earnings, demonstrating a consistent growth trend, and reducing the ways value is tied up in you or a single customer. Buyers pay more for a business that runs without the founder in every decision, keeps its key staff and clients, and can show clean, reliable numbers. Documenting systems, spreading customer risk, and building a back office that holds together in your absence all tend to widen the gap between the low and high end of your range — and they're worth starting on well before you plan to sell.
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